Avoiding Marketing Mistakes

There’s an old saying in advertising that states, “All advertising mediums work if you know how to work the medium”.   The challenge for a business owner today is knowing what mediums they should be investing in. How many mediums at one time are too many?  Is there a...

Breaking the Tie

Breaking the Tie. Being different is sometimes all that is needed to break the tie. In a retail world that’s changing faster than the speed of sound, it continues to be more difficult to stand out among the crowd. Regardless if you own a retail store or you have a...

One Small but Powerful Word

One Small but Powerful Word …but wait, if you call now, you’ll receive a second set of (fill in the blank)  absolutely FREE!  Buy two – Get one FREE!  Free Delivery – Free Interest. Free this – Free that! There’s a reason some of the top advertising copywriters...

The Foundation of Your Digital House

The foundation of your house provides solid support for your home to withstand life. It anchors the walls, it holds up your roof. That’s pretty significant! Think of your digital presence like that house. And your website is its solid foundation that the rest of your...

Big Returns on Little Things

Big Returns on Little Things In today’s business economy you need referrals and repeat business more than ever! Nothing impacts the way your customers feel about your business more than the way you and your people treat them. Ensuring that your people create a...

Three Ways to Grow a Business

Three Ways to Grow a Business Three Ways to Grow a Business As owners or managers of a business, it’s our responsibility to not only figure out how to keep our business functioning properly and effectively, but also how to GROW our business.  Staying level or going...