Lead Like Jack

Considered one of the greatest CEOs of all time, Jack Welch passed away on March 1st, 2020.  Jack was the CEO of General Electric (GE) from 1981-2001.  He is known for changing the way leaders lead.  His style was to hire the best people, let the people do the work,...

Why do I Need Local SEO?

Get Your Advertisers Found In Online Searches With Local SEO (Search Engine Optimization) Wrong local data and inconsistent NAP (Name, Address, and Phone Number) costs businesses in the U.S. more than $10 billion in potential sales each year. Incorporating an...

Avoiding Marketing Mistakes

There’s an old saying in advertising that states, “All advertising mediums work if you know how to work the medium”.   The challenge for a business owner today is knowing what mediums they should be investing in. How many mediums at one time are too many?  Is there a...

Breaking the Tie

Breaking the Tie. Being different is sometimes all that is needed to break the tie. In a retail world that’s changing faster than the speed of sound, it continues to be more difficult to stand out among the crowd. Regardless if you own a retail store or you have a...

One Small but Powerful Word

One Small but Powerful Word …but wait, if you call now, you’ll receive a second set of (fill in the blank)  absolutely FREE!  Buy two – Get one FREE!  Free Delivery – Free Interest. Free this – Free that! There’s a reason some of the top advertising copywriters...