“To know you is to… LOVE You!”

“To Know You Is To…” Most people can finish this statement, “To know you is to… LOVE You”! In life, that statement may or may not always be true. However, in business, it is a prerequisite when trying to lure new customers, especially in today’s new media world....

Everyone Loves a Good Story

Everyone Loves a Good Story At the heart of every successful marketing and branding campaign is a great story.  GEICO’s gecko, the Budweiser frogs and lizard, Coke’s heartwarming, “I’d like to teach the world to sing”, and Farmers Insurance, “We know a thing or two...

The Power of Slogans

“Just Do It!” “Melts in your mouth and not in your hands!” “Nothing runs like a Deere!” Having a strong slogan with a strong advertising campaign and schedule can propel a business to the top of their category much quicker than...

Brand Health Check-Up

When you own and operate a business and you live and breathe it, often, it’s difficult to see when things change.  As they say, sometimes it’s hard to see the forest for the trees. When is the last time you had a Brand Health Check-Up? Only politicians can succeed...