Creative Hiring

Hiring in today’s competitive environment is as challenging as ever. As recently as March of 2024, the NFIB’s (National Federation of Independent Businesses) Holly Wade said that 37% of small business owners say they have unfilled job openings. Are you hiring? When it...

Avoid Marketing Mistakes

There’s an old saying in advertising that states, “All advertising mediums work if you know how to work the medium”.   The challenge for a business owner today is knowing what mediums they should be investing in. How many mediums at one time are too many?  Is there a...