Deliver an Experience

Deliver an Experience It’s been said that a business owner wears 15 different hats: owner, manager, purchasing, advertising, marketing, human resource officer, receivables, payables, accounting, estimator, budgeting, hiring and firing, job superintendent, trainer,...

Media Marketing Funnel

Media Marketing Funnel The marketing funnel explains the process of how consumers move from unawareness at the top of the funnel to awareness, and from purchase intent to purchase at the bottom of the funnel. It also explains the process of recognizing a need for...

Why People Do What They Do

Why People Do What They Do Have you ever thought about why your customers do the things they do and why they buy what they buy?  How did they come to that conclusion? When did they first hear of your business and when did they decide to consider doing business with...