Stay Connected

Stay Connected Depending upon your business category, acquiring a new customer can cost five times more than retaining an existing customer. Knowing this, it only makes sense to do everything you can to maintain a relationship with your current customers, better known...

Evaluating for Success

Evaluating for Success Albert Einstein is widely credited with saying, “The definition of insanity is doing the same thing over and over again, but expecting different results.” How did your business fair in 2020?  That answer, for many, is dependent upon which...

Ten Powerful Storytelling Tips

Ten Powerful Storytelling Tips At the heart of every successful marketing campaign is a great story. Storytelling has always been one of the most powerful tools in a salesperson or advertising copywriter’s toolbox. 1.) Start with Strategy.  Decide what you want your...

Your 2021 Marketing Plan

Your 2021 Marketing Plan 2020 is thankfully coming to an end, and you have made it through another year in an increasingly competitive and complex environment! Congratulations! But how is your future looking? Peter Drucker, who has been described as “the founder of...

Success Before Advertising

Success Before Advertising Many businesses make the mistake of depending upon advertising to build their way to high awareness levels. Let’s be clear, advertising can’t make a bad business a good business, but a well-run business with great advertising is a very hard...