by Titan Marketing Team | Apr 23, 2024 | Marketing Blog
Every year there are millions of drills sold across North America. But here’s the crazy thing…not one person who bought a drill wanted a drill! What they really wanted were holes! If another tool would have made the holes faster, better, easier, or cheaper they...
by Titan Marketing Team | Apr 23, 2024 | Marketing Blog
We use the WIIFM Formula (What’s In It For Me?) to help advertisers design relevant and meaningful campaigns for our listeners. If you would like help in coming up with the Features and Benefits, give me a call. Features vs. Benefits Worksheet Your Company Features ...
by Titan Marketing Team | Apr 23, 2024 | Marketing Blog
A little of this and a little of that can work when making cookies in the kitchen. But when it comes to marketing your business, having the correct “Media Mix” is crucial to capturing your immediate sales, and more importantly, your future sales and market share....
by Titan Marketing Team | Apr 23, 2024 | Marketing Blog
The Advertising Research Foundation released a study at their “ReThink! Conference” to help businesses understand how much of their advertising budgets should be invested in digital media. The How Advertising Works Today study hailed as “the most extensive...
by Titan Marketing Team | Apr 22, 2024 | Marketing Blog
Without question, one of the most difficult and costly things we do in running a business is getting people through your doors, the first time! Once you get them there, one of the smartest things you can do is to get their permission to keep in contact with them. You...
by Titan Marketing Team | Apr 22, 2024 | Marketing Blog
If you run a business long enough and regardless of how well you run it, at some point, you and/or your employees will make a mistake. The question isn’t, “When will you make a mistake?”, The important question is, “How will you handle it?”! Stew Leonard, founder,...
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