Marketing Through a Recession

The first recorded recession in the United States was in 1797. Since then, there have been 17 additional recessions and one depression (The Great Depression 1929-1939) with the latest recession being in 2020, caused by the COVID pandemic. As a business owner or...

Win the Heart and the Mind will Follow

The title of this week’s article is a phrase used by one of the sharpest marketing minds in North America, Roy H. Williams. Roy is more fondly known as “The Wizard of Ads” and takes credit for making hundreds of business owners filthy-rich! How did he do it? He helped...

Answering the Phone… Correctly!

Wait, there’s a right and wrong way to answer the phone? The answer is yes. Most businesses have never suggested to their employees how to answer the phones, let alone have a policy. But yet, how your phones are answered says a lot about a company. Last week we spoke...

The Difference

In his book, The Difference, When Good Isn’t Good Enough, Subir Chowdhury asks the question, “If you saw a toothpick on the floor of your office or home, what would you do?” As a business owner, when you walk in, out, and around your business each day and see small...