The Message vs The Media

In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print media, business owners often ask, “Which media works best?” or, “Which media platform will give me the highest return on my investment?” If you ask an honest and...

Bob McCurdy’s 14 Key Creative Insights

It’s understood that generating great creative is an art form, but there’s some science behind it as well. Bob McCurdy, of Katz Marketing Solutions, created these key creative insights derived from five years of Ipsos Research, spanning dozens of radio commercials and...

Creative Hiring

Hiring in today’s competitive environment is as challenging as ever. As recently as March of 2024, the NFIB’s (National Federation of Independent Businesses) Holly Wade said that 37% of small business owners say they have unfilled job openings. Are you hiring? When it...