It was the famous line from the movie Field of Dreams, “If you build it, they will come”.

Today, good employees want more than a good paycheck; they want to “enjoy” where they work.  So, the new hiring mantra should be… “Make it fun and they will come”.

As we discussed in last week’s issue, attracting, hiring, and retaining good employees is as difficult as it’s ever been.

If you have a “fun” place to work, exploit, promote, and tell people about it. They will come.

If you don’t, start building the “fun” culture today.

Study after study has proven that companies who put fun into their company culture are more successful.

Here are some startling statistics that may make you want to consider “intentionally” creating a fun and happy work environment:

  • Companies with happy employees outperform their competition by 20%
  • Happy salespeople produce 37% greater sales
  • 36% of employees would give up $5000 in salary to be happier at work
  • Happy employees take 10 times fewer sick days

It only makes sense that happy people are more productive.  The obvious rings loud and clear, but the fact is, most companies don’t intentionally create a fun culture.  It either happens or it doesn’t.

To put “fun” into your culture, first, start by recognizing it won’t happen on its own.  It’s you, the owner or manager, who needs to implement a plan to have fun!  Come up with fun or positive events plotted throughout the year, either monthly or quarterly.  If you are struggling to come up with ideas, create a “fun idea” team and let them bring ideas to you!

It can be as simple as implementing “Casual Fridays” or “Bring your Pet to Work Day” and can be as deep as paid company trips. Having a company picnic in the summer and a Christmas party around the holidays is not enough in today’s competitive work environment.

In today’s extremely competitive recruitment and retention environment, businesses must make every effort to not only attract new employees but also retain the ones they have.

If YOU make it fun…they will come and stay!


If you’d like to start putting more “FUN” into your business culture, click here to read 12 Ways to Create a FUN Work Environment.

P.S.  If you are currently looking for better success with your recruitment efforts, reach out to your media rep at this station and they can help guide you on how to target better-qualified candidates.


At Titan Broadcasting and Digital Group, we believe our responsive, on-going communication with our clients is one of the biggest reasons why our partnerships are so successful. Whenever you need us, we’ll be there by your side to answer your questions and help your business grow in any way we can!