Ten Powerful Storytelling Tips

Ten Powerful Storytelling Tips At the heart of every successful marketing campaign is a great story. Storytelling has always been one of the most powerful tools in a salesperson or advertising copywriter’s toolbox. 1.) Start with Strategy.  Decide what you want your...

Your 2021 Marketing Plan

Your 2021 Marketing Plan 2020 is thankfully coming to an end, and you have made it through another year in an increasingly competitive and complex environment! Congratulations! But how is your future looking? Peter Drucker, who has been described as “the founder of...

Success Before Advertising

Success Before Advertising Many businesses make the mistake of depending upon advertising to build their way to high awareness levels. Let’s be clear, advertising can’t make a bad business a good business, but a well-run business with great advertising is a very hard...

Building Trust

Building Trust Today, more than ever, successful business owners know that the route to higher closing ratios and sales is built upon stronger customer relationships, and the single most important element to building and keeping relationships is built upon trust....