Creative Hiring

Hiring in today’s competitive environment is as challenging as ever. As recently as March of 2024, the NFIB’s (National Federation of Independent Businesses) Holly Wade said that 37% of small business owners say they have unfilled job openings. Are you hiring? When it...

Avoid Marketing Mistakes

There’s an old saying in advertising that states, “All advertising mediums work if you know how to work the medium”.   The challenge for a business owner today is knowing what mediums they should be investing in. How many mediums at one time are too many?  Is there a...

Features Vs Benefits

Every year there are millions of drills sold across North America. But here’s the crazy thing…not one person who bought a drill wanted a drill! What they really wanted were holes!  If another tool would have made the holes faster, better, easier, or cheaper they...

What’s In It For Me Formula

We use the WIIFM Formula (What’s In It For Me?) to help advertisers design relevant and meaningful campaigns for our listeners. If you would like help in coming up with the Features and Benefits, give me a call. Features vs. Benefits Worksheet Your Company Features   ...