It Takes All Types

Managing Different Personalities Most businesses, regardless of the business category or type of work, have a plethora of different personalities.  Keeping them all happy can be a challenge. There are four basic personality traits: Type A, B, C & D, more...

7 Personality Traits of Top Salespeople

After interviewing 1000 top salespeople, Steven W. Martin wrote an article that appeared in the Harvard Business Journal titled, “7 Personality Traits of Top Salespeople”.  These 7 traits are: 1) Modesty. Not arrogant and they position the team, as opposed to...

The Message vs The Media

In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print media, business owners often ask, “Which media works best?” or, “Which media platform will give me the highest return on my investment?” If you ask an honest and...

Bob McCurdy’s 14 Key Creative Insights

It’s understood that generating great creative is an art form, but there’s some science behind it as well. Bob McCurdy, of Katz Marketing Solutions, created these key creative insights derived from five years of Ipsos Research, spanning dozens of radio commercials and...