What’s In It For Me Formula

We use the WIIFM Formula (What’s In It For Me?) to help advertisers design relevant and meaningful campaigns for our listeners.

If you would like help in coming up with the Features and Benefits, give me a call.

Features vs. Benefits Worksheet

Your Company

Features                                        Benefits

_______________________   ______________________

_______________________   ______________________

_______________________   ______________________

_______________________   ______________________

Your Products

Features                                    Benefits

_______________________  ______________________

_______________________   ______________________

_______________________   ______________________

_______________________   ______________________

Your People

Features                               Benefits

_______________________   ______________________

_______________________   ______________________

_______________________   ______________________

_______________________   ______________________

Your Services

Features                                    Benefits

_______________________   ______________________

_______________________   ______________________

_______________________   ______________________

_______________________   ______________________