Cows, Business, & Advertising
If you look up the word “brand” in the dictionary, you will discover that a brand is a mark or symbol to differentiate one’s cattle from another’s.
In the business world, Investopedia defines “brand” as an identifying symbol, mark, logo, name, and/or sentence that companies use to distinguish their product or services from others. A combination of one or more of those elements can be utilized to create a brand identity.
The keywords in these two definitions, as it relates to your business are, “differentiate” and “distinguished”, but it takes courage to be different and stand out among others.
In today’s highly competitive world, developing and promoting your difference or brand is increasingly difficult.
Here is the good news. You can be whatever it is you want to be. Marketing, after all, is a world of perceptions, perceptions that become reality in the minds of your prospects and customers.
Every business can develop a unique selling proposition regardless of how fragmented or competitive your category might be in your market.
Regardless of how big or how small your business is, there is always a unique position you can own and a share of mind you can capture with courageous advertising.
How important is it to have “brand awareness” or “top of mind name awareness”? Consider this… if your business name is the first business that people think of when they need or want the services or products you offer, they are 70% more likely to purchase from you rather than your local competitors, or worse yet your on-line competitors.
If you would like to create your own BRAND and stand out amongst your competitors, click here to see 9 Steps to Courageous Advertising that will help you uncover your competitive differences. Contact Titan Broadcasting & Digital Group today for a free Marketing Consultation, at Titan Broadcasting & Digital Group, our success is based on making you successful too!