Sometimes it seems that there is nothing to distinguish you from all the other advertisers in your category.
Nationally recognized creative expert Jeffrey Hedquist of Hedquist Productions says, “Your potential customers are looking for ways to differentiate you so they can make a confident buying decision. And no, your 45 years in business, free parking, helpful staff, wide selection, and competitive pricing won’t lift you out of the parity pit.”
“Unless you clearly define what makes you special and share that with your employees, media reps, and the public, your advertising just won’t stand out”, says Hedquist.
How can you stand out?
Believe it or not, every business and business owner has something unique; the hard part is discovering what that is. First, assume the mindset that you are unique, that you have qualities, processes, stories, approaches, guarantees, and ways of doing business that are different from those of your competitors. Secondly, be determined to define your unique qualities. Thirdly, promise to tell your story compellingly to your audience. This is where your staff, consultants, customers, and media reps can help.
This mindset will help you communicate your personality and will make it easier for customers to choose you. But first, you must have the desire to pull yourself out of the parity pit!
The best advertising and the best ads are those that stand out from the crowd; they don’t look or sound like run-of-the-mill ads. To get the very best ROI possible, they must be different!
Want to climb out of the parity pit? Click here and we will deliver our Six Ways to Make Your Advertising Stand Out!
We are experts at helping businesses like yours organize and promote relevant and targeted events to generate psychological reciprocity with your prospects. At Titan Broadcasting and Digital Group, we believe our responsive, on-going communication with our clients is one of the biggest reasons why our partnerships are so successful. Whenever you need us, we’ll be there by your side to answer your questions and help your business grow in any way we can! www.titanburlington.com/contact-us/
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