Measuring Your Media Mix

A little of this and a little of that can work when making cookies in the kitchen.  But when it comes to marketing your business, having the correct “Media Mix” is crucial to capturing your immediate sales, and more importantly, your future sales and market share....

The Right Media Ingredients 

The Advertising Research Foundation released a study at their “ReThink! Conference” to help businesses understand how much of their advertising budgets should be invested in digital media. The How Advertising Works Today study hailed as “the most extensive...

Permission-Based Marketing

Without question, one of the most difficult and costly things we do in running a business is getting people through your doors, the first time!  Once you get them there, one of the smartest things you can do is to get their permission to keep in contact with them. You...

Etched In Stone

If you run a business long enough and regardless of how well you run it, at some point, you and/or your employees will make a mistake.  The question isn’t, “When will you make a mistake?”, The important question is, “How will you handle it?”! Stew Leonard, founder,...

Upcoming Changes to Google Analytics

The Upcoming Changes to Google Analytics As folks who live in the digital space, we’ve all been hearing about Google’s switch from Universal Analytics to Google Analytics 4 for at least a year. Well, the deadline for this switch is finally upon us! On July 1, 2023,...