Your “Smoking Gun”

In the legal arena, the critical turning point in swaying skeptical juries is called the ‘“smoking gun”’. The smoking gun is an irrefutable piece of evidence that convinces the jury “beyond a reasonable doubt” that your case is sound. In the marketing world, it’s all...

Smoking Guns for Effective Advertising

In order to get the very most out of your marketing/advertising dollar, you should focus on your “smoking gun” and/or be able to weave a better story than your competition. Here are eight ways to help guide you to creating better, more compelling ads that will...

Boss or Manager?

Are you a “Boss”? As a verb, the Webster’s Dictionary says that to “boss” is, to order about in a domineering way. Poor customer service is often the result of interaction with people working for a boss who is not happy with their situation. Or are you a “Manager’?...

Top Ten Employee Happy-Makers

Do the math. Divide your total annual revenue by your total number of customers to calculate the worth of your average customer. Now divide your total annual revenue by the number of your internal customers (better known as staff) to estimate their average worth. You...