by Titan Marketing Team | Sep 20, 2024 | Marketing Blog
Debbie Fields was only 21 years old when she opened her first Mrs. Fields Cookies store in Palo Alto, California in 1977. Seven short years later, in 1984, the marketing “novice” had 160 stores selling more than $45 million worth of Mrs. Fields Cookies. There are a...
by Titan Marketing Team | Sep 20, 2024 | Marketing Blog
Mrs. Fields Cookies grew from one location to 160 stores and $45 million in sales in seven short years. The marketing campaign that drew customers to Mrs. Fields stores consisted of simply going out into the streets with trays of free cookies for people to sample....
by Titan Marketing Team | Sep 13, 2024 | Marketing Blog
Guerrilla warfare is “the unconventional warfare and combat with which a small group of combatants uses mobile tactics (ambushes, raids, etc.) to combat a larger and less mobile formal army”. The guerrilla army uses ambush, advantage, surprise, and mobility to attack...
by Titan Marketing Team | Sep 13, 2024 | Marketing Blog
This article is about the bang but not about the buck. These are the 20 tactics, out of a full 120 in “Guerrilla Marketing for Free“, which are the most crucial for you to understand. 1. Marketing Plan. It only has to have six sentences listing your purpose in...
by Titan Marketing Team | Sep 6, 2024 | Marketing Blog
In their classic 1990s book, Positioning; The Battle for the Mind, Jack Trout and Al Reiss unveil that marketing deals in a world of perceptions, more so than realities, and that every business can only capture one position in their prospects’ minds. Consumers can’t...
by Titan Marketing Team | Aug 23, 2024 | Marketing Blog
Sometimes it seems that there is nothing to distinguish you from all the other advertisers in your category. Nationally recognized creative expert Jeffrey Hedquist of Hedquist Productions says, “Your potential customers are looking for ways to differentiate you so...
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