Guerrilla warfare is “the unconventional warfare and combat with which a small group of combatants uses mobile tactics (ambushes, raids, etc.) to combat a larger and less mobile formal army”.
The guerrilla army uses ambush, advantage, surprise, and mobility to attack vulnerable targets. When the going gets tough, these tactics favor the smaller combatant.
The definition of Guerrilla Marketing is, “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product”. Guerrilla Marketing can give independent businesses a competitive edge over larger multinational competitors. Jay Conrad Levinson is the author of the Guerrilla Marketing series of books which have sold more than 14 million copies worldwide. His Guerrilla Marketing tactics are about the bang, not the buck.
Typically, Guerrilla Marketing is a very minimal-cost or no-cost venture. The only downside to it is that it takes a conscious effort. It’s usually “feet on the street”, action, one-on-one, or small-group marketing! The goal is to create attention to your product, service, or business.
Guerrilla Marketing, while not new and may seem outdated, is a tried-and-true form of marketing that increases the value of all your regular advertising.
Click here if you would like a summary of the 20 most critical guerrilla keys to success for local businesses.
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