There’s an old saying in advertising that states, “All advertising mediums work if you know how to work the medium”.
The challenge for a business owner today is knowing what mediums they should be investing in. How many mediums at one time are too many? Is there a secret to making them work better together? And, do certain mediums work better for certain businesses?
One of the leading advertising experts in the world, Roy H. Williams (Wizard of Ads), says that Rule #1 in his 10 Most Common Mistakes in Marketing is “Inappropriate Use of Social Media”. He explains, “The whole world is on Facebook, but is it the right place for your product or service to be advertised? If you go to the success stories page at Facebook.com, you’ll notice that Facebook does extremely well at getting people together socially, but not so well for services and professionals.” (Hmmm, maybe this is why they call it “Social” media.) Fact: It’s not actually the whole world; only 68% of the US population has Facebook. (Source: Pew Research 2023)
With this said, social and digital mediums certainly have their place, and when combined with traditional media (Radio/TV) statistics suggest they can move mountains. While studies vary, when combining traditional media and social or digital media, you can increase your Google search by up to 29%. This is important because 81% of people pre-research their buys online before making a purchase. (Source: Saleslion 2023)
It’s also important to know that people are 71% more likely to click on a business name they are familiar with than one they are unfamiliar with when searching. It’s important that they KNOW you before they NEED you! (Source: TOMA Research from over 290 market surveys)
In Roy’s 10 Most Common Mistakes, Rule #9 is “Believing ‘Millennials’ Aren’t Like the Rest of Us”. The industry brims with theories on what makes millennials tick. But when you look at a list of what millennials supposedly want, it’s exactly what the rest of us want.
Knowing and understanding the mistakes most commonly made in advertising can certainly help avoid them. To see the complete list of Roy’s 10 Most Common Mistakes in Marketing, click here.
At Titan Broadcasting and Digital Group, we believe our responsive, on-going communication with our clients is one of the biggest reasons why our partnerships are so successful. Whenever you need us, we’ll be there by your side to answer your questions and help your business grow in any way we can! www.titanburlington.com/contact-us/
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