365 Days Ago

365 days ago, March 12th, 2020, at 3 pm!

To use and rephrase the words of Alan Jackson’s popular 2001 song, “Where were you when the world stopped turning on that (March) day?

That was the moment our world was turned upside down, and the NCAA announced that all events were canceled immediately.

Within a few days, classrooms were closed, and businesses were advised to lock their doors. The hustle and bustle of busy streets were empty. THAT was when the “new normal” officially began.

Do you remember where you were… on that March day?

How you operated your business 365 days ago drastically changed in the days, weeks, and months to follow.

Looking back on that moment, I reviewed the SoundADvice articles we wrote from that moment on. The March 18th article, one week later, was titled “Economic Challenges – Are you Prepared?”. That article was written in advance, long before we knew what the impact of the pandemic would be.

For the next 12 weeks, we wrote on topics that would give ideas, and offer some guidance. Hopefully making it a little easier for our readers to get through the difficult moments.

Some of these other articles were titled, “How are You Doing?”, and “Preparing for WFH”. “An Opportunity to Evolve”,and “Send an Invitation”.”It’ll take Courage”, and my favorite, “A Dose of Happy and Healthy”.

After reading through each of these, I wondered how many business owners and managers heeded the advice. What effect it might have had on them. It also occurred to me, that the advice given in those articles was worthy, and useful, whether we were facing a crisis or not. Sometimes it takes a crisis to get us to take action.

Looking back, did we do everything we could to compete?

As we approach the first anniversary of the unforgettable start of the COVID-19 pandemic, I would encourage you to go back and re-read each of the SoundADvice articles from March 18th through at least June 3rd.

As we head back towards an “old normal”, and descend away from the ugliness of the past 52 weeks, we should ask ourselves if we are ready. Did we do the things we could or should have done to compete? Are we prepared to regain our old customers and attract new ones? Because of our changes, maybe we aren’t going back to the “old normal’ at all, but embracing the what is now, our new and improved “normal”.

The stations and media reps that provide these articles are prepared to help you move your business to the next level. If you would like to discuss any of the past issues, reach out to them by simply replying to this email.

Hopefully, 365 days ago was the day that we all stepped up to the plate and started taking care of our customers, clients, and businesses. Doing things that we should have been doing all along.

Where were you on that March Day? Are you better today?

Contact Titan Broadcasting & Digital Group today for a free Marketing Consultation. Our success is based on making you successful too!

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