Guerrilla Marketing

Guerrilla warfare is “the unconventional warfare and combat with which a small group of combatants uses mobile tactics (ambushes, raids, etc.) to combat a larger and less mobile formal army”. The guerrilla army uses ambush, advantage, surprise, and mobility to attack...

20 Guerrilla Keys to Success

This article is about the bang but not about the buck. These are the 20 tactics, out of a full 120 in “Guerrilla Marketing for Free“, which are the most crucial for you to understand. 1. Marketing Plan. It only has to have six sentences listing your purpose in...

The Purpose of Positioning 

In their classic 1990s book, Positioning; The Battle for the Mind, Jack Trout and Al Reiss unveil that marketing deals in a world of perceptions, more so than realities, and that every business can only capture one position in their prospects’ minds. Consumers can’t...