Why Titan?

Managing Different Personalities Most businesses, regardless of the business category or type of work, have a plethora of different personalities.  Keeping them all happy can be a challenge. There are four basic personality traits: Type A, B, C & D, more...

After interviewing 1000 top salespeople, Steven W. Martin wrote an article that appeared in the Harvard Business Journal titled, “7 Personality Traits of Top Salespeople”.  These 7 traits are: 1) Modesty. Not arrogant and they position the team, as opposed to...

In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print media, business owners often ask, “Which media works best?” or, “Which media platform will give me the highest return on my investment?” If you ask an honest and...

It’s understood that generating great creative is an art form, but there’s some science behind it as well. Bob McCurdy, of Katz Marketing Solutions, created these key creative insights derived from five years of Ipsos Research, spanning dozens of radio commercials and...

It was the famous line from the movie Field of Dreams, “If you build it, they will come”. Today, good employees want more than a good paycheck; they want to “enjoy” where they work.  So, the new hiring mantra should be… “Make it fun and they will come”. As we...

Keeping your employee's productive means creating an environment where they have FUN! In today’s competitive environment, business owners and managers need to create a FUN culture and environment to attract and retain top employees Knowing that happy employees can...

Hiring in today’s competitive environment is as challenging as ever. As recently as March of 2024, the NFIB’s (National Federation of Independent Businesses) Holly Wade said that 37% of small business owners say they have unfilled job openings. Are you hiring? When it...

For years, when we needed to hire, we could simply run an ad in the classifieds or post a “We’re Hiring” sign, and voila, they would line up at your door. That is not the case today. Regardless of the form of employee recruitment communication you use, either written...

There’s an old saying in advertising that states, “All advertising mediums work if you know how to work the medium”.   The challenge for a business owner today is knowing what mediums they should be investing in. How many mediums at one time are too many?  Is there a...