Why Titan?

Albert Einstein is widely credited with saying, “The definition of insanity is doing the same thing over and over again, but expecting different results.” If you want or need different results, you may want to heed Einstein’s advice and try some different things.

At the heart of every successful marketing campaign is a great story. Storytelling has always been one of the most powerful tools in a salesperson or advertising copywriter’s toolbox.

Many questions need to be answered as you evolve and improve your marketing and advertising plan. We have listed ten thought-starters here for those weekly planning windows when you might not know what to focus on.

The best way to predict the future is to create it.

Go into any small market, turn on the radio, and you’ll find businesses that are dominating their category. Typically, they too are running a very clean business inside and they compound the efforts with great advertising. 

When prices and promises seem to be similar on every review and website, “trust” becomes the great tiebreaker.

Make Your Words Count Several great minds, including literate Mark Twain and U.S. President Woodrow Wilson, have been credited with saying in one form or another, “I apologize for the length of this letter. If I had more time, it would have been much shorter”. Whether...

Getting customers to know you and feel best about you is key to getting them to consider doing business with you. Then, giving them an “experience” that keeps them coming back and telling others about you is vital to future growth and success.

Deliver an Experience It’s been said that a business owner wears 15 different hats: owner, manager, purchasing, advertising, marketing, human resource officer, receivables, payables, accounting, estimator, budgeting, hiring and firing, job superintendent, trainer,...