Why Titan?

Debbie Fields was only 21 years old when she opened her first Mrs. Fields Cookies store in Palo Alto, California in 1977.  Seven short years later, in 1984, the marketing “novice” had 160 stores selling more than $45 million worth of Mrs. Fields Cookies. There are a...

Mrs. Fields Cookies grew from one location to 160 stores and $45 million in sales in seven short years. The marketing campaign that drew customers to Mrs. Fields stores consisted of simply going out into the streets with trays of free cookies for people to sample....

Guerrilla warfare is “the unconventional warfare and combat with which a small group of combatants uses mobile tactics (ambushes, raids, etc.) to combat a larger and less mobile formal army”. The guerrilla army uses ambush, advantage, surprise, and mobility to attack...

This article is about the bang but not about the buck. These are the 20 tactics, out of a full 120 in "Guerrilla Marketing for Free“, which are the most crucial for you to understand. 1. Marketing Plan. It only has to have six sentences listing your purpose in...

In their classic 1990s book, Positioning; The Battle for the Mind, Jack Trout and Al Reiss unveil that marketing deals in a world of perceptions, more so than realities, and that every business can only capture one position in their prospects’ minds. Consumers can’t...

Sometimes it seems that there is nothing to distinguish you from all the other advertisers in your category. Nationally recognized creative expert Jeffrey Hedquist of Hedquist Productions says, “Your potential customers are looking for ways to differentiate you so...

Here’s your toolbox full of ways to communicate your uniqueness to current and potential customers. The more you use these tools, the more you’ll discover existing qualities and be inspired to develop new ones. 1. Probe your records, your memory, and the memories of...

Psychological reciprocity is defined as, “a deep-rooted subconscious need to return effort to those who put forth effort for us”, and it’s one of the most powerful marketing tools at your disposal. You might remember the Hare Krishna, the unusual 1970s group with...

In the legal arena, the critical turning point in swaying skeptical juries is called the ‘“smoking gun”’. The smoking gun is an irrefutable piece of evidence that convinces the jury “beyond a reasonable doubt” that your case is sound. In the marketing world, it’s all...