Why Titan?

There’s an old story about a group of big-city folks who went on a bus tour to Henry’s Farm where they worked all day in the fields to experience rural life, firsthand. At the end of the day, they assembled on Farmer Henry’s front porch, tired and hungry, waiting for...

Discussing Farmer Henry’s statement; “The duck is ready to eat”, certainly makes it clear how easy it is for messages to be misinterpreted. In today’s over-communicated marketplace, creating effective advertising messages is increasingly difficult. In his landmark...

You’ve heard the old expression about being too close to the forest to see the trees? As a business owner, it’s easy to fall into this trap. You have a lot going on and a lot of different things to think about, every day! Some spend so much time focusing on mending...

We’re often so busy working in our businesses, that we don’t take the time to work ON our businesses. We recommend you spend a little time every month to sit down with someone who can challenge your answers to these seven tough questions. 1.)  If you replaced your...

Two competing car dealers returned from a “Customer Satisfaction Seminar” determined to delight their customers.  Coincidentally, both decided to offer free car washes to every service customer after every service. While the offer was the same, the way in which they...

1. Exceed Customer Expectations “Good” isn’t good enough. Good service is taken for granted and seldom gets talked about. You need systems to ensure every customer’s experience is greater than the customer’s expectation. Only memorable over-the-top experiences get...

Managing Different Personalities Most businesses, regardless of the business category or type of work, have a plethora of different personalities.  Keeping them all happy can be a challenge. There are four basic personality traits: Type A, B, C & D, more...

After interviewing 1000 top salespeople, Steven W. Martin wrote an article that appeared in the Harvard Business Journal titled, “7 Personality Traits of Top Salespeople”.  These 7 traits are: 1) Modesty. Not arrogant and they position the team, as opposed to...

In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print media, business owners often ask, “Which media works best?” or, “Which media platform will give me the highest return on my investment?” If you ask an honest and...